Now this is creative.
Ran across this video today. It's probably the most creative Metro commercial I've ever seen.
(ht to Zak White)
Ran across this video today. It's probably the most creative Metro commercial I've ever seen.
(ht to Zak White)
Terrace,
ISN'T THAT ABSOLUTELY SICK?
How did they do it?
Here's how:
The production process from La Huella’s Jerome Debeve:
“Camera angles / velocity and focal length were worked out in 3D, so we had all the needed information for the shooting.
Actors were shot from below using a specially constructed structure of several hi-density glass panels. These panels were mounted on a metallic armature 3 meters tall and 10 meters wide, forming a bridge so the motorized travelling rig could move freely and repeat the moves as needed.
A green screen was suspended above the set. The wide shots are all CG, and the close ones a mix between greenscreen elements and CGI.
The team at La Huella spent 6 weeks in total on this production, that won quite a few awards in Spain and outside.”