I'm a Starbucks Gold Card Carrier. This is nice because it not only allows me to get 10% off drinks but it also allows me to use the wifi access, where I use to have to constantly reload a dumb gift card and make sure I use it every 30 days to keep it active. There's also a few other perks, like being able to provide discounts to family & friends on special days and a nice treat (of some sort) on my birthday. When I purchased the thing they also gave me a free (Grande) latte. :=)
I almost got this card but then I realized that I was going to have to spend over $250 at SBUX this year to make up the difference. Too much for my budget :-)